Friday, February 13, 2009

w_b_m_ (water breath money) in Berlin

Was cool to learn my short film, w_b_m_ went to Berlin to screen at the Directors Lounge, as part of the screening program from Artropolis 2008.


wbm.jpg


w_b_m_ is a reflection on excess in our society, where the subject, the heart and soul, is superseded by the object, which, in this scenario is, superbrand Australian toilet paper — Sorbent.

As the Sorbent product unravels, the viewer is denied the satisfaction of discovering the dynamic personality speaking to us. This calculated intervention intends to direct focus symbolically onto society's consumption based meaning, where people are subsidiary to profits and products.

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